Client: Central Bank
Industry: Financial
Media Types: Outdoor, Print and Digital
Our Responsibilities: A 138 year-old bank goes from $30 million in assets to $650 million in assets in about 25 years. The experience was akin to whiplash. The family-owned bank had gone on a breathtaking ride and it was time to stop and tell their story in a meaningful way. Marketability stepped into a marketing consultant role. With principals with a banking background and a clear sense of the landscape in Central Bank’s combination rural and urban markets, Marketability has been able to tell that story to the Iowa marketplace in way that is solid, relevant and current.