Saint Mary-of-the-Woods College
Client: Saint Mary-of-the-Woods College
Industry: Higher Education
Media Types: Television, Outdoor, Digital
Our Responsibilities: Despite the first of its kind to offer true distance education to its students, Saint Mary-of-the-Woods was facing increased competition to its online education. Additionally, the campus program was facing a tough economic market where liberal arts educations can be a harder sell to students increasingly concerned with the relevance of a liberal arts degree. Despite strong placement and graduation numbers, SMWC needed to first be relevant to the 17 year old to be in the consideration set. Only then could they get the message of liberal arts relevance through. With a very small budget in a world of big-budget marketers we had to be smarter with our media spend. Using highly targeted digital and online radio married with high-traffic, awareness-boosting outdoor boards. In the first few months of the campaign, we are already seeing an 87% year-over-year increase of applicants to the campus program.