Client: Clabber Girl
Industry: Food
Media Types: Digital, Social Media
Our Responsibilities: The Clabber Girl product line has long been a staple on the shelf of the home baking enthusiast, an individual who engages in the traditions of sharing recipes, tweaking preparation and presentation, and the general pursuit of baking knowledge. Many of the home baker’s traditional activities now take place in the digital world, meaning the shelf is not the only place the historic brand needed to stay relevant. Marketability raised the online profile of the brand through a broad engagement program leveraging expert content creators, a fresh social media personality and user-generated content to make product introductions and sharing happen amongst a receptive and growing Clabber Girl Community.