Indiana State University

ISU Student Transfer Guide

Client: Indiana State University
Industry: Higher Education
Media Types: Print, Digital

Our Responsibilities: Recruiting students to live on campus is a tricky proposition. It’s easy to get caught up in an ‘arms race’ of sorts: square footage, amenities and other facts, figures and features. Think Marketability created a campaign of print and digital for ISU Res Life that acknowledged these important aspects of ISU but also gave significant weight to the benefits students really cared about – in other words, what is life like during this first foray away from home? Engaging graphics, big pictures and real stories gleaned from our one-on-one interviews helped us tell them everything they needed, and wanted, to know.